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The Digital Future of Marketing

Registrations on behalf of the facility are made with online agencies such as Booking.com, Expedia, Otelz, Ostravok, Airbnb, and others.

Price-benefit analyses are conducted based on competition references from the region and other local facilities, followed by active pricing adjustments accordingly.

This approach aims to achieve the highest possible marketing rates at which the facility can be offered, thereby increasing profit margins.

For vacant rooms, real-time promotions targeting daily, weekly, monthly, or specific time periods are created to ensure the sale of remaining empty rooms.